Amsterdam, the Netherlands, July 3, 2009 - Revenue management changed! It has gotten more complex in the last few years. New ways of training are needed. Simulation is the answer, hands on practice in a realistic environment.
‘In our seminars and consulting projects with hotels we have identified a clear need in the industry to better educate the people who take revenue management decisions in hotels.’ states Patrick Landman of Xotels. ‘The information and data that is to be analyzed is getting more complex each year, so the job of the person who has to process it all into a market pricing strategy and calculated actions is getting tougher and tougher.’
‘We have therefore implemented a revenue management simulation program. It allows us to teach revenue management in a realistic environment. You will learn by trial and error. It is really hands on.’ he notes.
‘Hotel managers will be able to learn how to take all this information, transform it into data which can be analyzed, identify key elements and present everything in a more convincing way. This way hotel revenue committee’s will be able to make better informed decisions and take strategic action steps to improve their results.’ adds Remko West of Xotels.
‘The hospitality revenue management simulation course goes through 2 years of hotel operations. Just imagine in only 2 days you can learn what a revenue manager of a busy hotel experiences over two years. This hand on approach is simply the best way to bring your revenue management system to a higher level.’ Mr. West finishes.
‘We will not just be managing revenue in the traditional sense, but managing total revenue, from pricing and distribution, to operating profit and return on investment and everything in between.‘, Patrick Landman of Xotels continues.
Here the highlights of what will be covered:
Demand Management
Channel Management
Segmentation
Forecasting
Pricing
Displacement
GOP & ROI
Benchmarking
Total Profit Management
Simulation
The Xotels revenue management simulation program is powered by REVsim™. It is currently being used by many leading hotel chains like Marriott and Hyatt to train their junior as well as more experienced regional revenue managers, sales managers, rooms division managers and general managers. Cornell School of Hotel Administration also uses the revenue management simulation program. Xotels offers public courses and well as in-house or in-company solutions for hotel chains.
This fall Xotels will offer public seminars in 5 locations in Europe;
Amsterdam, October 15 & 16
Barcelona, October 22 & 23
Lisbon, November 19 & 20
Madrid, December 10 & 11
Dublin, December 17 & 18
For more information about hotel internet marketing strategy go to www.xotels.com or contact;
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